Santander Arena

700 Penn Street
Reading, PA 19602

Performing Arts Center

136 North 6th Street
Reading, PA 19601


20 Years. 20 Thousand Dollars. 20 Small Businesses.

The Reading Royals, proud ECHL affiliate for the NHL’s Philadelphia Flyers and AHL’s Lehigh Valley Phantoms announced today its Royals20for20 Small Business Stimulus Campaign. In partnership with its four sponsors – Visions Federal Credit Union, Comcast Business, E.T. Electric and ServPro of Reading – the Royals will contribute $20,000 to the small business community of Berks County in early 2021.

Through the Royals20for20 Small Business Stimulus Campaign, the team will purchase gift certificates to 20 different small businesses located throughout Berks County. Each of the small businesses will then be highlighted during the 20th Anniversary Season where those gift certificates will be distributed to lucky fans in attendance.

“At the start of the shutdown in 2020, the staff came to me with a strong desire to give back to the community in some way.” stated David Farrar, General Manager. “The small business community has held up the Royals organization for two decades now, so we had to get creative with our sponsors and we are so excited to roll out this Small Business Stimulus Campaign today!”

Nominations will open today, and run through January 15th ( Business owners can submit for their own business, but fans and community members are also encouraged to nominate their favorite local businesses. From those nominations, twenty small businesses will be selected to receive $1,000 towards the purchase of gift certificates to be used during the 2021-2022 Royals season. Recipients will be announced on Royals social media throughout the first week of February.

“We might not be playing games in the Santander Arena right now, but the Royals are still a huge part of this community. In times like these it’s important to band together to support one another, and thanks to Visions Federal Credit Union, Comcast Business, E.T. Electric, and ServPro of Reading for their generous support, we are able to do just that!” shares Tammy Dahms, Director of Corporate Sales & Sponsorship for the team.

About the Royals
The Royals are preparing for their 20th anniversary season and are proudly affiliated with the NHL’s Philadelphia Flyers and AHL’s Lehigh Valley Phantoms. The Royals won the Kelly Cup in 2013, have clinched a playoff berth 15 times, and are four-time division champions. The Berks County Convention Center Authority (BCCCA), founded in 1996, owns the Royals and oversees operations at Santander Arena and the Santander Arena Performing Arts Center.