The SMG Managed Santander Arena and Santander Performing Arts Center are ranked in the top 100 venues of similar size in the U.S. and the top 200 arenas worldwide according to Pollstar’s mid-year ticket sales report.
Pollstar is a trade publication covering the worldwide concerts industry, and rankings for its mid-year report were based on total paid attendance between January 1 and June 30.
The Santander Arena ranked 89th in the continental U.S. and 150th in the world during this time. Additionally, The Santander Performing Arts Center ranked 111th in the continental U.S. and 142nd in the world.
David Farrar, CVP General Manager for SMG: “In what I consider one of the most competitive markets in the country, it’s great to see both venues holding their own during the first half of 2017. These rankings show that the residents of Berks County want quality entertainment close to home. We look forward to continuing this trend, not only for this year, but for many years going forward.”
In addition to these events both venues have also hosted numerous sporting, community, and retail events throughout this time period that were not included in Pollstar’s consideration, including BCIAA Basketball Championships, theAnnual SEPA Home and Garden Show, PIAA Boys and Girls Basketball Championships, Reading Royals Hockey, and the Annual Dinner for the Greater Reading Chamber of Commerce.